Insights
Articles worth reading.
Technology, preventive healthcare and the thinking behind how Verta Group builds — written by the team, not filed away in a deck.
5 articles
Technology and healthcare, mostly.
Why Preventive Healthcare Keeps Losing — And What MED21 Is Doing About It
Prevention is cheaper, better and well understood. It still loses to reactive care almost every time. MED21 is VertaTech's attempt to close that gap.
Read the articleWhy We Build Ventures, Not Just Ideas
Ideas are cheap. What's rare is the discipline to take one somewhere. Here's the difference between an idea and a venture, and why Verta Group is built around the second one.
Read article Verta Group · 3 min readThe Problem Before the Product
It's tempting to start with a solution and go looking for a problem it might fit. We try to do the opposite — and sit with a problem longer than feels comfortable.
Read article Verta Group · 3 min readWhat Building For Africa Actually Means
It would be easy to talk about Africa's potential in broad strokes. We'd rather be specific about what building here actually requires.
Read article Verta Group · 4 min readOne Idea Becomes Many
Our signature idea is also our operating model: a good problem, followed far enough, rarely stays singular.
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